Users who want to insert rich media into the posts are forced to open a number of tabs. It's a task that slows them down, and is especially frustrating on mobile. At Verst, we wanted to create an experience that makes the process of finding and embedding rich content functionally seamless.
I was tasked with designing a tool that could format text and handle media insertion. In order to make this new technology possible, yet feel natural, we needed to fully understand the steps a publisher takes when inserting media, from consideration to implementation.
By doing research, we uncovered the following steps or tools necessary to support:
This is how we improved things:
5 out of 5 users were excited the improved tool citing that they liked the easy and efficient access to search. Because other publishing platforms have not been able to find a solution to seamless content insertion, this has become our most differentiating feature.