From its launch in 2010 to 2018, when I joined the team, ClassPass’s offerings expanded and evolved to include not just fitness but also wellness. They needed a brand that would be more inclusive and representative. My role as lead designer was to create a new and memorable logo, an eye catching color palette, and a robust type system for the brand. It was named one of AdWeek’s Biggest Brand Revamps of 2018.
Creative director: Greg Hathaway
Lead Designer: Ryan De La Cruz
Animation: Jane Mcdonough