Catbird seems to be embracing the tiny-homes trend. While online sales are expanding exponentially, they’ve stuck to their tiny storefront in Williamsburg—choosing to let their booming Internet, celebrity-adornment, and magazine features take the stage.
Catbird’s web site hadn’t quite kept up with their growing business, and a few technological advances had passed them by (think: non-responsive design). Both front- and back-end solutions were needed to help them keep pace. Building on the Magento platform, I worked with UX to streamline the experience from browsing to purchasing. Next, I developed responsive templates with minimal suppression to showcase Catbird’s delicate jewelry. Finally, I dressed it up with a clean, minimalistic approach that lets the products shine.
Responsive E-Commerce Design