Cast & Salvage is a vintage motorcycle shop and a lifestyle brand in Philadelphia. They celebrate not only motorcycles themselves, but also the tastefully tough gentlemen who appreciate these freedom machines. The Cast & Salvage mission is to keep more beautiful bikes adventuring on the road, and to connect the cool dudes who share their nostalgic love of timeless design.
Cast & Salvage needed branding that was as cool, gritty, and classic as the motorcycles in their shop. Branding that said, "I could definitely kick your behind, but I'm too busy being a gentleman of the open road." In order to get the right tone, I did some hands-on investigation of the vintage motorcycle scene (what better way to get a tune-up on my '77 Kawasaki) I came up with a combination of clean, bold symbols and hand-drawn objects that conveyed the good, the bad, and the ugly of vintage motorcycles.
Branding, Website Design, Apparel Design, Illustration