Branding and Website Design
Shah Brah is my pet project. Born from my passion for surfing and its culture, Shah Brah is about positivity, lightheartedness, and sharing good times with friends. Each piece is my tribute to the surf world, and my contribution to it. Follow it on shahbrah.tumblr.com. More good things to come soon.
Branding, Website Design
Gary Linden is an extremely accomplished surfer. Having ridden some of the biggest waves all over the planet, he continues to push human fitness boundaries into senior years. Not only does he surf the waves, but he also shapes the boards that he rides.
With the popularity of stand up paddle boarding rising, Gary saw a hole in the market for performance boards for riding good to great waves. Ogilvy approached me to create his brand and create a microsite for his new venture. Basing the logo off of some great 80's and 90's surf logos, I've cleaned up the look and created a solid modern logo and brand.
Agency: Ogilvy| CreativeDirector: Emily Anderson
Responsive E-Commerce Design
The 3.1 Philip Lim brand is defined by their meticulous craftsmanship. From the personalized luxury of an in-store experience to the modern lines of the clothes, a simple beauty—with a touch of calculated madness—can be found throughout. When it came to creating a branded online presence that would driver higher conversion (sales) online, the same details in aesthetic and strategy were required.
Although the 3.1 PhilipLim.com site generated large amounts of traffic, there was opportunity for growth in online sales. Working with a team, I helped audit the site and create a concept to improve the 3.1 PhilipLim.com design and user experience. We determined that, at their price point, 3.1 PhilipLim.com needed to work not only to encourage online sales, but also to drive toward in-store shopping experiences as a point of purchase. The design I created for the desktop and mobile site had these two goals in mind in addition to the brand style and personality.
Agency: Ai | CreativeDirector: Julia Sosa | Designers: Takis Simon, Ryan De La Cruz
Art Direction & Illustration
Every year meetup.com throws a raging holiday party. This year their theme was a sexy enchanted forest themed party complete with tree monsters.
I was tasked to create everything digital and print for the party. Starting with the main image, I started with moodboards all the way to a finished animation. Pieces include e-mail invite, t-shirt design, paper invite, animation, menu, and an awards slideshow.
Branding, Website Design, E-Commerce Design
Tired of the standard and boring men's office casual clothing, Lindsey Branca set forth to create a brand with more energy and attitude. Carefully choosing fabrics from all over the world, the mission was to create functional work clothing for the bicycle commuter.
Getaways needed a singular visual system. As creative director, I developed and designed everything from the brand's digital vision to the t-shirts, stickers and packaging.